3 edition of Marketing Library Edition With Upgraded Cd-rom And Study Guide, Twelfth Edition found in the catalog.
Marketing Library Edition With Upgraded Cd-rom And Study Guide, Twelfth Edition
William M. Pride
October 17, 2002
by Houghton Mifflin Company
Written in English
|The Physical Object|
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Marketing comes in a flexible loose-leaf format packaged with the Real Deal UpGrade CD-ROM, and sells for considerably less than a standard hardcover text. I bought this book for a class and although the teacher had the 13th edition listed as the book we needed i bought the 12th edition to save $$.
The two versions are VERY similar but i /5(13). MANAGEMENT, 12th Edition takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology.
The student-friendly content features references to pop culture and cites current publications of interest to students/5(47). The Fifth Edition focuses on creating customer value by providing exceptional knowledge,understanding,skills,decision-making tools,and support materials for both major and non-majors.
From its introduction in ,Marketing has helped overstudents and 2, instructors study and teach one of the most dynamic and challenging : $ Rate this book. Clear rating.
1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. Marketing (Paperback) 12th Edition, Kindle Edition, pages Author(s): Gary Armstrong, Philip Kotler.
ASIN: Marketing: An Introduction, Study Guide (Paperback) Published January 28th by Prentice Hall Cited by: Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice.
The Marketing Library Edition With Upgraded Cd-rom And Study Guide edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. In it, you see theory come to life through timely, practical, and exciting coverage of logistics fundamentals, and challenges and opportunities for logistics managers in today’s dynamic global landscape.
The 12th Edition gives you the most up-¿to¿-date insights and perspectives sourced from reviewers, adopters, and other stakeholders. Pearson Prentice Hall, - Marketing - pages 0 Reviews This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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